Interior Image Group
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At Interior Image Group (IIG), we believe every space presents an opportunity for a story to be told. Since 2004, our experience has taught us that the best stories are in the details. Most importantly, no two stories are alike, which is why we approach each project with a fresh perspective that supports creativity.

Our award-winning design narratives have resulted in truly memorable environments that are successfully created through a partnership between IIG and our clientele -many of which we've had the opportunity to work repeatedly with.Something we like to call "The Magic Zone", which is the idealized structure that bridges together a streamlined process between our in-house interior design, branding and procurement teams.

Well versed in the hospitality industry, our team cross-collaborates to maintain a consistent vision and to provide seamless transitions from concept to completion. We ensure all of our design narratives become a reality in a cost-effective and timely manner. Ultimately, we design, brand and procure pieces that together make for unforgettable environments and detail-rich stories for guests to experience using all of their senses.
Services
Interior Image Group (IIG) is a leading interior design, branding, and procurement firm, which specializes in brand, boutique, and mixed-use hospitality projects of various scales.
Founded in 2004 by Patti Tritschler, the firm's President and Chief Executive Officer, IIG places storytelling at the heart of every project to create memorable environments that one can experience using all of their senses as they unlayer the numerous elements that await them.
The firm's aesthetic is sophisticated and approachable - two qualities shown in every project's thoughtfully crafted design narrative.
We begin our work by seeking out relevant, compelling stories that then inform mood and drive creative decision making throughout our process.
By infusing storytelling into every detail, we create one-of-a-kind designs that set IIG apart in the industry and spaces that intrinsically belong in their location and community.
Whether it's spaces for relaxing, sleeping, working, eating or playing, we find the opportunities to bring something special to materials, furniture, art, and finishes.
Every detail is an opportunity to create a memorable place, and to craft a unique experience.
IIG's procurement team specializes in acting as our client's agent to translate authentic design stories to real spaces.
In procurement, this means: protect the FF&E investment; obtain the best price, quality, and terms; respect the design intent; and open your property on time and in budget.
We specialize in interior design and FF&E Procurement Services for branded and independent hotel projects, multi-family & commercial projects.
Our experience spans new construction, renovation, repositioning, and brand implementation.
As one of the top interior architecture firms in the hospitality business, IIG balances a powerhouse creative team with meticulous design execution.
Our people are not only talented designers and storytellers-they have the experience, the skillset, and the network of resources to execute our designs seamlessly.
Our design, procurement, and management staff work collaboratively across disciplines to ensure that story-driven design intent is carried out in every aspect of our work.
Brand Development goes hand-in-hand with Interior Design.
We begin our work with in-depth research, getting to know our project's community, history, and context so that we can develop a unique story and a sense of place.
We work with trusted brand identity design partners to hone the brand personality and narrative, and to translate the concept through logos, signage, marketing, and brand touch-points.
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